Challenge: The client, a new Barre and Pilates business owner, was operating on a limited budget and needed to establish a strong brand identity and social media presence.
Solution: To address these challenges, we implemented a comprehensive branding and digital marketing strategy. We developed a brand strategy that aligned with the client's vision and target audience and created a visually appealing brand identity on a limited budget. Essential brand assets, such as a logo, colour palette, typography, social media tiles and merchandise were designed to strengthen the brand's visual identity. Additionally, a social media strategy was developed to promote the business and engage with potential customers. To empower the client, we provided education on basic design principles and tools, enabling them to independently manage their brand's visual assets on Canva.
Outcome: The successful implementation of this strategy resulted in a strong brand identity that set Focus Barre apart from competitors in New South Wales. The client was able to effectively utilize brand assets to promote the business on social media and attract new customers. As a result, the business quickly gained popularity and achieved full bookings within a short period. This project demonstrated the power of effective branding, even with limited resources.
Studio Services:
Brand Identity Development, Website Design, Digital Marketing, Client Education
