Challenge: The client, a seasoned forestry entrepreneur, had established a garden design company in Melbourne. With their business rapidly growing, they recognized their need for a brand identity that would effectively communicate their expertise in australian native flowers and plants and their ability to design gardens according to space, soil quality and weather. However, the saturated market, dominated by green and organic themes, presented a challenge: how to create a brand that would stand out from the competition.
Solution: We focused on developing a distinctive logo as the foundation of their brand identity. This logo needed to embody their expertise, set them apart from competitors, and align with their business purpose and values. By incorporating curved edges, earthy colours, and the iconic Banksia Marginata, we created a logo that resonated with the client and effectively communicated their unique approach to garden design. Building upon this strong foundation, we are now working on developing their social media strategy to further enhance their brand presence.
Outcome: The successful implementation of this branding strategy has significantly boosted the client's brand visibility. Their business is now well-positioned to thrive in the competitive Melbourne market.
Studio Services:
Brand Identity Development, Logo Design, Client Education for Social Media Marketing